The brand looks different everywhere
Deck, site, socials and product each pull in their own direction.
Now taking on new small-team clients
Design, content and marketing help for teams that don't have a team for it yet.
Nova Lancing Group works alongside startups and small teams to untangle the design, social and marketing problems that slow you down. We diagnose the real issue, then fix it with you.
30 minutes, no pitch. You leave with a clearer view of the problem either way.
Brand & design
Social & content
Marketing
Brand identityUX & productSocial strategyContent productionCampaignsDesign auditsFractional teamWorkshopsBrand identityUX & productSocial strategyContent productionCampaignsDesign auditsFractional teamWorkshops
Sound familiar?
Most small teams don't have a design problem. They have a “nobody owns this” problem.
The founder is doing the Instagram. The engineer made the landing page. The deck was last updated for a different product. None of it is anyone's fault, and all of it costs you.
Social is sporadic
You post when you remember. There is no calendar, no voice, no plan.
The product is good, the UX hides it
Sign-ups drop off at the same screen and no one knows why.
Marketing spend with no story
Ads run, budget goes, results are hard to explain to anyone.
No one to ask
Design and marketing decisions land on whoever is least busy.
Hiring feels too early
You need senior help for a few weeks, not a full-time salary.
What we do
Eight ways we help. Usually you need two or three.
We start with a diagnosis, so you only pay for the work that moves the needle.
Design audits & pain-point diagnosis
A structured look at your brand, product and channels. We find where the friction is and what to fix first.
Fixed scope · 1–2 weeksBrand & visual design
Identity systems, refreshes and the templates your team will actually use.
Fixed scopeUX / product design
Flows, screens and prototypes that remove drop-off and make the product feel finished.
Fixed scope or hourlySocial content strategy
A voice, a calendar and a repeatable system so posting stops being a chore.
Fixed scopeContent production
Posts, short video, copy and campaign assets, on brand and on schedule.
Hourly or per batchMarketing strategy & campaigns
Positioning, channel plans and launch campaigns sized for a small budget.
Fixed scopeFractional creative team
A senior designer and marketer on call for a few hours a week.
Hourly blocksWorkshops & training
Teach your team the fundamentals so you rely on us less over time.
Half or full day
How we work together
Two simple ways to engage. No retainers, no lock-in.
Fixed-scope project
A defined problem, a defined price.
Brand refresh, landing page redesign, a 90-day content system, a marketing plan. We agree the outcome and timeline up front.
Best for: launches, rebrands, one clear fixHourly / on-demand
A senior brain when you need one.
Design reviews, a second opinion on a campaign, or help writing the post you've rewritten four times. Book hours as you need them.
Best for: ongoing questions, quick unblocksThe process
Diagnose first. Then design, then hand it over properly.
Every engagement, large or small, follows the same shape. It keeps the work honest and keeps you in control.
Discovery call
Thirty minutes to understand your team, your product and what is hurting most right now.
Free · 30 minDiagnosis
We review your brand, channels and product, talk to a few people on your team, and write up what we found in plain language.
Written findings + prioritiesDesign & build
We do the work, with you in the loop weekly. No big reveal at the end; you see progress as it happens.
Weekly check-insHandover
Files, templates, guidelines and a walkthrough so your team can keep going without us.
Documentation + trainingFounders who stopped guessing
UX audit + redesign
“Our onboarding drop-off was 60% and we had no idea why. Nova mapped the whole flow in a week, cut it to four screens, and activation nearly doubled the following month.”
Brand + launch
“We came in with a logo and a pitch deck. We left with a brand system, a site that converts, and a launch campaign that filled our first cohort in eleven days.”
Content + social
“Their fractional team felt in-house. Three months of consistent content and our organic signups went from a trickle to our biggest channel.”
Design audit
“One afternoon audit found the three things that were quietly killing our checkout. We fixed them in a sprint and refund requests dropped by a third.”
Marketing plan
“We had budget and no plan. Nova gave us a 90-day roadmap with owners and numbers. For the first time marketing felt like something we could actually run.”
Fractional team
“As an engineering-led team we kept shipping features nobody could find. Their designer sat in our standups for two months and the product finally made sense.”
Brand identity
“They listened before they designed. The identity feels like us, not like a template, and retailers started replying to our emails.”
Workshop
“The half-day workshop on briefing designers saved us months of back and forth. Our next freelance project landed on the first round.”
Workshops & training
Or we teach your team to do it without us.
Half-day and full-day sessions on brand basics, writing for social, running a content calendar, and briefing designers well. Practical and built around your product.
- Brand foundations for founders
- Social content that doesn't feel like homework
- How to brief and review design work
Start with the real problem
Tell us what's stuck. We'll tell you what we'd do about it.
A free 30-minute discovery call. If we're not the right fit, we'll say so and point you somewhere useful.
- No pitch
- Reply within two working days
- Practical next step either way